Behind the Scenes
Creative Leader
A few projects I've contributed to in my role as a creative leader. Includes Go-To-Market decks, B2B materials, wireframes, landing pages, digital marketing ads, concept mocks, storyboards and more.
Objective
Change the perception of the USA TODAY brand across the network by elevating the company's standards on the quality and execution of internal, B2B, and audience facing creative. Working across teams from Client Solutions to Editorial, projects include Go-To-Market materials, new editorial hubs, and everything in between.
Go-To-Market Olympics Templated Material for USA Today Sports
Animated Slides for In-Person Go-To-Market presentation
Objective
Apply audience insights and strategies proven successful in national creative solutions to the local network, while helping to expand and develop USA TODAY's newly formed in-house creative agency. Includes redesign of LocaliQ webpage, digital ad solutions, training and event materials.
Art Direction and stock image sourcing process for 200+ unique local sites
Art and copy for digital ad solutions for local businesses across the U.S Market
Objective
Create co-branded studio concept based in New York that covers hot topic moments happening each week.
A collaboration between the Client Solutions and Editorial Team in response to an RFP. Includes studio concept mocks, logo, and sample video.
Logo and Bug options for the show name
Objective
Create digital and printed materials for B2B curated events hosted by VP of Client Solutions.
This particular event includes an e-invite, greeting card, and vinyl cut sticker sheet using original illustrated art.
Objective
Concept and execute projects for the Holiday season. Includes design of monthly newsletter, email, printed assets, and social media posts. Introduction of animated videos using the brands popular flat vector graphic style.
Animated Social Media Post
Objective
Create new templates for print and digital marketing assets for services and events provided by
The Lesbian, Gay, Bisexual & Transgender Community Center
